Bottom Line: Purple Reign is a dark plum.

About the SSChic Boutique Matte Liquid Lipsticks: This creamy matte liquid lipstick from SSChic Boutique glides on smoothly, delivering a full-coverage that lasts for hours. This Liquid Lipstick has a matte finish without any of the drying side effects. Nourishing ingredients help keep lips supple & smooth. SSChic Boutique’s matte liquid lipsticks are paraben-free, Passover approved, fragrance free, and E.U. Registered. These liquid lipsticks are highly pigmented and cruelty-free.

*Shopping Bonus- proceeds from this item go towards clean water initiatives*  

• What's Inside: The film forming polymer system offers excellent adhesion to enhance wear. Vitamins C & E help condition and protect lips and help combat the damaging effects of free radical scavengers.
• How To Use Liquid Lipstick: Swipe doe foot applicator tip along lipline to line and define, then fill in color in one easy swipe.